New products can be bought
26 of 26. The window holds 27 products; one is the fee product
Sea Trial No. 01Sea trial of the new Liquid Yacht Wear store
On 13 October 2026, an independent review of the public pages of the new Shopify store and the old WordPress site ran 34 checks: eleven passed, seven need watching and sixteen failed. Each comes with a fix kit.
One square per product, in order of creation. Solid can be bought in that market, hollow cannot. View as a table
11Pass
7Watch
16Fail
01
What works
11 of 34The catalog can be bought in each market
US 307 of 309 (99.4%); France 309 of 309 (100.0%)
Featured rows are free of sold-out products
US 0 of 14; France 0 of 14
Nothing purchasable is priced at zero
None
Shopify category is set
39 of 39
The old URL inventory is readable
10 sitemaps, 632 entries, 631 distinct URLs
Old products map to new ones
305 of 306 (99.7%); 0 to review; 1 with no counterpart
Blog posts were carried over
13 of 13
Product structured data is present
39 of 39
Page basics hold
39 of 39
Home page links resolve
95 of 95
02
The trial card
34 checksEach check has a written rule and fixed thresholds, set before the store was read. The four pricing checks show counts only. Every result is dated; inferences and manual observations say so.
Availability3 pass · 0 watch · 0 fail
AV-01 New products can be bought Pass 26 of 26. The window holds 27 products; one is the fee product
AV-02 The catalog can be bought in each market Pass US 307 of 309 (99.4%); France 309 of 309 (100.0%)
AV-03 Featured rows are free of sold-out products Pass US 0 of 14; France 0 of 14
Pricing1 pass · 1 watch · 2 fail
PR-01 Nothing purchasable is priced at zero Pass None · count only
PR-02 Market prices are plausible Fail 13 variants in 4 products · count only
PR-03 One pricing mode per product Fail 10 products. Overall 4,151 variants set, 626 converted, 0 at zero · count only
PR-04 Old and new prices agree Watch 10 products · count only
Catalog data1 pass · 3 watch · 4 fail
CD-01 Product type means something Fail 26 of 309 (8.4%)
CD-02 Products are tagged Watch 46 of 309 (14.9%)
CD-03 Variants carry a SKU Watch 4,131 of 4,795 (86.2%)
CD-04 Variants carry a barcode Watch 0 of 571
CD-05 Images have alt text Fail 0 of 130
CD-06 Utility products are hidden Fail decoration-fees returns 200 with no robots tag, sits in the sitemap
CD-07 Collections are clean Fail 3 empty, 34 debris handles, 2 duplicated titles, 0 of 64 described
CD-08 Shopify category is set Pass 39 of 39
Migration and search6 pass · 1 watch · 5 fail
MG-01 The old URL inventory is readable Pass 10 sitemaps, 632 entries, 631 distinct URLs
MG-02 Old products map to new ones Pass 305 of 306 (99.7%); 0 to review; 1 with no counterpart
MG-03 No old URL sits under a prefix Shopify cannot redirect Fail 307 of 631
MG-04 Old paths resolve on the new host Fail 15 of 16 return 404; /shop/ returns 200
MG-05 The two home pages are not duplicates Fail Identical title (59 characters) and identical description (157 characters)
MG-06 The old site links to the store Fail 0 of 47
MG-07 Blog posts were carried over Pass 13 of 13
MG-08 Search descriptions are complete sentences Watch 10 of 39 (26%). Also 0 bare titles and 15 descriptions over 160 characters
MG-09 Product structured data is present Pass 39 of 39
MG-10 Page basics hold Pass 39 of 39
MG-11 Home page links resolve Pass 95 of 95
MG-12 The social preview image works Fail It is an SVG
Measurement0 pass · 0 watch · 3 fail
ME-01 The store has a Google tag Fail None. Pixels present: Mailchimp, Judge.me, Shopify
ME-02 Tags match the old site Fail CallRail and G-L0NH6ZFLR1 and G-PSBSPNTX9L are on the old site only
ME-03 The customizer reports events Fail 0 calls in 12 files, 6,751 lines
Customizer0 pass · 2 watch · 2 fail
CU-01 The guest button link is well formed Fail Two ?
CU-02 The customizer can be found Fail 2 of four
CU-03 The backend runs on a production route Watch workers.dev
CU-04 The theme does not patch the extension Watch 1 scripts
03
Punch list
13 itemsNow
2 itemsBefore cutover
5 items- 307 of the 631 old URLs sit under /shop, which Shopify's own redirects cannot answer; they need a layer in front of the store. Fix kit · MG-03, MG-04
- Both home pages carry the same title and description, so search engines see two copies of one page. Fix kit · MG-05
- Zero of the 47 old-site pages read link to the store. Fix kit · MG-06
- The store carries no Google tag, and three measurement IDs from the old site are not on it yet. Fix kit · ME-01, ME-02
- Ten of 39 sampled product descriptions for search stop mid-sentence, and the home page's social preview image is in a format most networks do not show. Fix kit · MG-08, MG-12
Next
6 items- Thirteen euro prices sit far from the dollar price, and ten products mix converted and hand-set euro prices. Fix kit · PR-02, PR-03
- Ten matched products are priced differently on the two sites. Fix kit · PR-04
- Only 26 of 309 products have a real product type, and 664 variants have no SKU. Fix kit · CD-01, CD-02, CD-03
- Zero of 130 sampled images have alt text, and 39 collection handles or titles need tidying. Fix kit · CD-05, CD-07
- The logo customizer reports no events, so its use cannot be counted. Fix kit · ME-03
- The customization page is hard to find from search, the customizer runs on a development route, and the theme patches the extension in one place. Fix kit · CU-02, CU-03, CU-04
04
Three fix kits
A · B · CRedirects
A crosswalk that sends every old URL to its new home, a redirect file for Cloudflare Pages, Shopify's import file, a Worker for the old /shop paths, a verifier and a cutover runbook.
Tested: unit tests for the matching rules, the guards and the Worker; the verifier against the demo host.
Open kit AMeasurement
A measurement plan, a theme script that counts the logo customizer in eight events, a custom pixel for GA4, and a fix for the guest login link.
Tested: unit tests against a stand-in for the customizer. Nothing is installed on your store.
Open kit BCatalog
Work lists for the products that cannot be bought, the market table, a product-type import file, collection clean-up, alt text proposals and a new-product checklist.
Tested: every list matches the count its check reports.
Open kit C- Only public pages, read at about one request a second. No login, account, cart, checkout or form, and no request to the customizer's service.
- Product-page checks used every eighth product, 39 of 309.
- Only two markets were viewed, the United States and France. Other countries may differ.
- Not observed: the Shopify admin, stock quantities, orders, checkout, customer accounts, the customizer after login, Search Console, GA4 data, page-speed scores, and whether Google has indexed either host.
- Stock and prices change daily. Every figure carries the date it was observed, 13 October.
Mousa Batarseh has spent seven years building and running online stores on Shopify, WooCommerce and WordPress.
He ran two wholesale storefronts in parallel, prepared catalogs of more than fourteen thousand items, and moved stores between platforms with their redirects.
This review was built for Liquid Yacht Wear's Technical Shopify and E-Commerce Specialist role. Résumé (PDF)